Marketing News

Men’s Grooming Brand Viking Revolution Hits Walmart Shelves

The launch of beard oils and hair care products follows $50 million in sales in 2025.

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By: Lianna Albrizio

Associate Editor

Viking Revolution, a men’s grooming brand that makes beard oils and hair care products, has launched in 900 Walmart stores nationwide. The launch follows a successful launch at Sprouts and $50 million in sales in 2025. Officials say the retail expansion represents a key milestone in Viking Revolution’s 10-year evolution from digital-native to omni-channel brand. “Following the immense success we’ve seen on Amazon and TikTok Shop, expanding into Walmart is a significant inflection point for...

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